You want to be able to draw a picture of your ideal customer that is so specific you feel as though you know them… which you may already.
By knowing exactly who your ideal customer is, you can identify what they need or want. You can determine the service, product, information that you can provide to your ideal customer that would make them so happy! And, by identifying what they need or want, you can also deduce what questions they might have… that you would know the answer to. Each question, each comment can be its own topic that you can then create a blog post about.
It’s a really fun exercise, and I’ve created a convenient PDF download for you to use. I also recorded this past month’s webinar on this topic, where I walk you through the exercise step-by-step. If you download the PDF and then watch the video, you can’t help but walk away with a physical list of 50+ topics and a sense of really knowing your audience. It’s a great feeling, and I want you to have it. Then you can have the luxury problem of having too many ideas to share with your ideal customer.
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